D-Link hails distributor planning meet for 2016

Networking vendor readies distribution partners for new product blitz as company eyes more growth in MEA

Tags: D-Link Middle East
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D-Link hails distributor planning meet for 2016 Hussain says the annuak gathering is very useful as it encourages distributors to share best practices.
By  Manda Banda Published  April 1, 2016

D-Link Corporation, a maker of connectivity solutions for small, medium and large enterprise business networking, has said its recent distributor meet that saw the company bring together more than 80 partners from the distribution segment in the Middle East and Africa (MEA) to Cape Town, South Africa was a success.

According to the vendor, it used the annual distributor gathering to outline growth strategies for 2016 and to prepare distribution partners for the products that will launch this year.

Sakkeer Hussain, director, Sales and Marketing at D-Link MEA, said every year, the company selects a destination where it assembles all its distributors to review the year that was and plan for the year ahead.

Hussain said the gathering is very useful as it encourages distributors to share best practices and find solutions to problems that are commonplace in the MEA channel. "During the gathering, we were able to tackle wide ranging issues including the currency volatility especially in some countries in Africa," he explained.

Hussain said despite the challenging economic environment in MEA, the company remains optimistic to grow its business in 2016 and beyond because it's readying to launch new technologies and products. "We shared the product roadmap with our distributors and the feedback especially around our SMB push and initiatives was positive and encouraging," he said.

He added that D-Link and its entire distribution ecosystem in MEA agreed that specialisation was required in the channel to promote the consumer, SMB and telco business. "We will this year aim high and unlock opportunities in the SMB sector where we command a sizeable market share and most importantly develop our business in the telecoms space," he said.

Hussain explained that despite a tough business climate, D-Link has continued to grow its business in MEA because it has a solid distribution partner network, where distributors are actively involved in developing, enabling and empowering the channel. "I want our distributors to prepare for the many products that we will launch during the course of the year," he added.

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