Akamai introduces Bot Manager
Akamai Bot Manager enables organisations better management over bot detection
Akamai, provider in content delivery network services, presents Akamai Bot Manager, which enables companies to identify types of bots hitting their sites.
According to Akamai's intelligent platform, its analysis reveals 60% of an organisations web traffic may be generated by bots, these are programs that operate as an agent for a user or another program to simulate human activity.
Nearly all online businesses can be impacted by various types of bot traffic. This traffic may include scrapers that grab content or price information, automated "clicks" that fraudulently increase ad revenues and "transactional" bots that can be used to purchase limited availability goods and services, making them unavailable to legitimate customers. There are situations where the impact of bot activity on the business may be beneficial, while the impact on site performance is not.
Unlike traditional bot detection or mitigation solutions which only enable automated web traffic to be discovered and/or blocked, Akamai's Bot Manager enables organisations to identify particular bots, provide remediation capabilities, enable users to have better control over business and IT impacts of bot traffic.
"The Web is full of bots and until now, companies had two choices, block them or suffer in silence. Unfortunately, neither choice was ideal," explained Stuart Scholly, senior vice president and general manager, Cloud Security Solutions, Akamai. "With Bot Manager, we believe we're changing the game when it comes to bots. We're giving our customers the power and flexibility to put a true bot management strategy in place intended to best fit their business goals and objectives."
The Akamai Bot Manager features a directory of more than 1,300 pre‑defined bot signatures in 15 different categories of legitimate web and business services, making it easier to rapidly identify commonly seen bot traffic. It also enables real-time detection of unknown bots and it can help companies apply a unique management policy to each custom or pre-defined category.
Additionally, Akamai states by blocking malicious bots only alerts the bot operator which triggers the bot to evolve to evade detection. The Bot Manager can offer a variety of management techniques to assist customers in mitigating the negative impacts of bots without compromising the business benefit.