TP-LINK to showcase Neffos smartphone at GITEX Shopper
SOHO and SMB networking solutions vendor moves to expand business scope with new mobile device offerings
TP-LINK Technologies Co Ltd, a manufacturer of SOHO and SMB networking products and wireless solutions, has announced it is at GITEX Shopper Spring Edition 2016 to showcase and promote the recently launched Neffos smartphone.
TP-LINK has its own stand at this year's show to make sure that the smartphone breakthrough with the new handset introduction will help the company to expand its business scope and complement the existing portfolio of networking, wireless products and accessories.
According to the vendor, the latest smartphone will help TP-LINK to set up a link with smart devices through standard protocol to create an ideal digital ecosystem for end user customers in the region.
Lucas Jiang, country manager, TP-LINK Middle East and Africa (MEA), said the company has decided to participate at GITEX Shopper this year with its own stand in addition to the support it's providing its retail partners, to highlight the Neffos smartphone range directly to visitors that will come to the booth.
Jiang said TP-LINK's confidence to enter the smartphone market is derived from the consistent and steady growth of its WLAN business and a deep insight to meet end user needs with a compelling mobile device. "The investment we are making into the smartphone business is long-term and a global one," he declared.
He added that the Neffos smartphone portfolio aims to strike a perfect balance between smart technology and stylish design, to create a unique digital experience by establishing a seamless connection between people and devices.