Apple’s new iPad Pro rivals portable PCs
Apple’s vision of the future of computers is the 9-7-inch iPad Pro
Smaller and cuter seems to be the running theme in Apple's announcements as not only is the iPhone SE the smallest handset Apple has unveiled to date, but the latest 9.7-inch iPad Pro has also been introduced.
The iPad Pro delivers a high performance with the 64-bit A9X chip, which Apple believes it rivals most portable PCs. The iPad features a new pro Retina display with increased brightness, wider colour gamut, lower reflectivity, Night Shift mode and True Tone display technology adjust white balance.
The iPad features a four-speaker audio system, 12-megapixel iSight camera for shooting Live Photos and 4K video, 5-megapixel Front HD camera, and faster wireless technologies. Furthermore, the Apple Pencil and Smart Keyboard supports the iPad.
"iPad Pro is a new generation of iPad that is indispensable and immersive, enabling people to be more productive and more creative. It's incredibly fast, extremely portable, and completely natural to use with your fingers, Apple Pencil and Smart Keyboard. And now it comes in two sizes," said Philip Schiller, Apple's senior vice president of Worldwide Marketing. "It is the ultimate upgrade for existing iPad users and replacement for PC users."
The iPad Pro has also been widely adopted by designers, illustrators and businesses.
"People don't realise how much hand drawing is needed to produce computer animation," said John Lasseter, Chief Creative Officer, Pixar and Walt Disney Animation Studios. "iPad Pro and Apple Pencil are the closest we've ever been able to get in the digital world to actually drawing on paper."
Stephen Gates, U.S. Head of Design for Citi Global Consumer Banking added: "iPad Pro and Apple Pencil have played a huge part in the new Citi Design team's work to create new innovative customer experiences. We use iPad Pro for sketching out new design concepts, presenting our work, answering our emails, working with our design files on Adobe Creative Cloud and participating in FaceTime meetings with our other design teams all over the world."
The device comes in silver, space grey, gold and a new rose gold metallic finish, and starts at AED 2,299 for the 32GB with WiFi model and AED 2,799 for the 32GB WiFi + Cellular model. Both iPad Pro sizes are available in offerings of 32GB, 128GB and a new 256GB capacity, the highest of any iOS device.
The iPad Pro will be available from early April in the UAE.