Apple introduces iPhone SE

Apple showcases tiny handset but it features powerful components

Tags: Apple Incorporated
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Apple introduces iPhone SE Apple’s latest edition to its iPhone series is not entirely new, but with a 4-inch display screen, the handset is the smallest smartphone the company offers (Apple)
By  Aasha Bodhani Published  March 22, 2016

Apple has unveiled the tiny iPhone SE, which offers the components of the iPhone 6S but echoes the design of the iPhone 5S.

Apple's latest edition to its iPhone series is not entirely new, but with a 4-inch display screen, the handset is the smallest smartphone the company offers. This, however, does not diminish performance, as the iPhone SE is built with the same 64-bit A9 chip which is seen in the iPhone 6S and iPhone 6S Plus.

Greg Joswiak, VP of product marketing for Apple, said: "Some people simply love smaller phones. And the 4in phone is often their first iPhone. Some people asked and pleaded with us. So we're calling it the iPhone SE. Our most powerful 4in phone ever."

The aluminium design has been updated with matte-chamfered edges with a colour-matched stainless steel apple logo, and comes in four metallic finishes; space grey, silver, rose gold and gold. To add, the smartphone includes longer battery life, faster wireless speeds, a 12-megapixel iSight camera, featuring Live Photos and 4K video, Touch ID and Apple Pay.

M9, Apple's next-generation motion coprocessor, is integrated into A9 allowing more features to run all the time at lower power, including "Hey Siri" without having to pick up your iPhone, and a range of fitness tracking capabilities, such as measuring your steps and distance. iPhone SE users can browse, download and stream content even faster with WiFi up to three times and LTE up to 50% faster than iPhone 5S. iPhone SE also includes more LTE bands for better worldwide roaming and supports Voice over LTE and WiFi calling for high-quality wideband calls.

"iPhone SE is an exciting new idea - we started with a beloved, iconic design and reinvented it from the inside out. The result is the most beautiful and powerful phone with a four-inch display in the world," said Philip Schiller, Apple's senior vice president of Worldwide Marketing.

"iPhone SE is packed with a stunning four-inch Retina display, advanced 64-bit A9 chip with M9 motion co-processor, longer battery life, 12-megapixel iSight camera with True Tone flash, Live Photos, 4K video, faster LTE and Wi-Fi, and Touch ID with Apple Pay. Everyone who wants a smaller phone is going to love iPhone SE."

iOS 9 is the foundation of iPhone SE and brings powerful built-in apps like Messages, Photos, Music and Maps to iPhone users. Furthermore, iOS 9 also brings more intelligence to iPhone SE with proactive assistance, powerful search, improved Siri features, and a new Night Shift feature that uses your iPhone SE's clock and geolocation to automatically adjust the colours in the display to the warmer end of the spectrum after dark and may even help you get a better night's sleep.

The iPhone SE will be available in the UAE in April, with 16GB and 64B models starting at AED 1,649 from Apple's retail stores, Apple.com, Apple Authorised Resellers and select carriers.

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