Sony Mobile updates Xperia brand with “X” series launch

New range of smart accessories deigned to personalise communication

Tags: Sony Mobile Communication MEA (http://www.sony-mea.com)United Arab Emirates
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Sony Mobile updates Xperia brand with “X” series launch The X series feature a curved glass display within a rounded, continuous frame designed for a more comfortable hold.
By  David Ndichu Published  March 16, 2016

Sony Mobile has unveiled a new-look Xperia brand with the first “X” series smartphones in the Middle East.

The first “X” series of smartphones, the “Xperia X”, “Xperia X Performance” and “Xperia XA”, feature Sony’s latest innovations in camera, battery and design

"Sony Mobile will continue to create increasingly personalised and intelligent products and services that empower you to do more, and live more creatively than ever. Our products and services will connect you to each other and become essential and beloved parts of your lives.” said Hiroki Totoki, President and CEO at Sony Mobile Communications.

"With our continued passion for technology, we will keep adding new and exciting features to evolve our smartphones. At the same time, we want to change how you access information and interact with friends and family in a closer, natural and more meaningful way," Totoki added.  

The Xperia camera offers spontaneous capture feature, allowing users shoot in sharp focus, even for spur-of-the-moment shots. The all-new Predictive Hybrid Autofocus in Xperia X and Xperia X Performance is developed in close collaboration with Sony’s αTM camera engineers, allowing users choose the subject and then predicts its motion, so you can capture the action in perfect focus, free from blur.

Sony promises up two days battery life with the Xperia X series thanks to the company’s smart battery management. Further, Qnovo’s Adaptive Charging technology doubles the battery’s lifespan, according to Sony.  

The Xperia X features Qualcomm Snapdragon 650 processor while the Xperia X Performance is powered by the Qualcomm Snapdragon 820 processor ensuring faster connectivity.

Each X series smartphone brings a curved glass display within a rounded, continuous frame designed for a more comfortable hold.

The Xperia X, Xperia X Performance and Xperia XA each have a range of matching style covers and will roll out in four finishes; White, Graphite Black, Lime Gold and Rose Gold, from Summer 2016.

Xperia accessories

Xperia Ear is a next-generation wireless ear-piece that provides its wearer with useful information such as schedule, weather and the latest news. It’s powered by Sony’s voice technology, and responds to verbal commands, so you can ask it to make a call, perform an internet search, dictate a message or navigate to a certain location, all in a convenient hands-free mode.

Xperia Ear connects to Android smartphones via NFC or Bluetooth and talks to a host application, where users can customise settings, including the info you need when you first connect in the morning, touch commands and app notifications. Its lightweight soft silicone ear-bud is built for continuous wear, with IPX2 water-protection and all-day battery life. It’s available in Graphite Black with its case doubling up as a charger.

Xperia Eye is a conceptual vision for an ultra-compact, wearable wide-angle lens camera – able to attach to clothing or worn around the neck. It represents a proof-of-concept exploration to bring Sony's camera and sensing technology to a tiny form-factor - featuring a 360-degree spherical lens for a natural field of view. Its intelligent shutter technology will use facial and voice detection to capture images, designed to allow users enjoy and preserve life’s moments without thinking about the technology.

The Xperia Projector concept provides an interactive interface projection on any clear surface. It will respond to touch, voice and gestures just as you would interact with your smartphone screen.

The Xperia Agent concept is a vision for a personalised assistant, responding to voice and gestures and providing useful information, communication assistance and home appliance controls. It is also powered by Sony's voice technology and will respond to a number of commands – and has a built-in camera and projector display for projecting content onto surfaces.

RM-X7BT is an in-car Bluetooth commander that enables wireless music streaming and uses Sony’s voice technology to activate smartphone functions whilst driving. It consists of two units – an ‘adaptor’ module that enables wireless audio streaming and hands-free calls, and a ‘commander’ that facilitates smartphone functions such as navigation, all whilst driving safely.

All accessories roll out from summer 2016.

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