axiom, HTC debut virtual reality in Middle East

Virtual reality system, HTC VIVE, arrives in the region and can be experienced in axiom store

Tags: Axiom TelecomHTC Middle East
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axiom, HTC debut virtual reality in Middle East axiom and HTC have jointly launched HTC VIVA, a virtual reality headset, in the Middle East
By  Aasha Bodhani Published  March 13, 2016

HTC and the GCC's mobile reseller, axiom telecom have jointly unveiled the HTC VIVE, which is embedded with a virtual reality headset to engage into a digital world.

"The HTC VIVE is a prime example of what technology is capable of today - it represents a new era of virtual immersion," said Faisal Al Bannai, managing director of axiom. "The inspiration behind the recent launch of our new store concept was to allow people to see, touch, and feel the infinite potential of emerging technology - and this cutting-edge virtual reality system does just that by unlocking the boundaries of the digital world."

"We are delighted to bring this remarkable innovation to the Middle East, which is home to a youthful population that is thirsty for new experiences," he added.

The technology itself takes gaming and storytelling to a digital level, where users can stretch the boundaries of imagination and transforming it into a 3D experience due to the motion sensor technology and graphic precision. The HTC VIVE's front facing camera enables users to do more both inside and outside the virtual world by combining physical elements into the virtual space.

The technology's graphic interface boasts a 2160 x 1200 megapixel combined resolution and 90 Hz refresh rate. The console's two handheld controllers feature 24 sensors for accurate motion tracking, a multi-function trackpad for effortless precision, and HD haptic feedback, enabling users to not only see an alternate world, but feel it, too. Meanwhile, the system's two wirelessly synced base stations deliver 360-degree motion tracking for superior VR experiences.

"With the HTC VIVE, HTC is fulfilling the promise of creating fully immersive experiences that change how we communicate, how we are entertained, and how we learn and train," said Nikitas Glykas, President at HTC MEA. "Each and every component has been redesigned from the ground up to provide better comfort, ergonomics, and performance. With milestone improvements in both visuals and versatility, HTC VIVE creates a world without limits."    

According to market research form CCS Insight, a total sales of virtual and augmented reality devices will soar from 2.5m in 2015 to 24m by 2018, becoming a business worth more than $4bn. Furthermore, at the recent Game Developers Conference, a survey polling more than 2,000 game developers who attended in 2015, revealed 16% worked on VR related projects, compared to just 7% in 2015.

The launch date in the UAE is expected to be later in the year, but customers can visit axiom's concept store in Dubai Mall to experience the technology.


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