Facebook confirms five new Reactions
Facebook has launched its new Reactions feature to enable users to express their emotions
Facebook's news feed is about to change, as the social network giant has officially launched ‘Reactions'; an extension of the ‘Like' button, worldwide.
Reactions is a way for users to express their emotions, not only can they ‘Like' a post, but can further communicate how they feel with ‘sadness', ‘wow', ‘anger', ‘love' and ‘laughter'.
The new feature appears as animated emoticons, which pop up when the ‘Like' button is held down on a mobile or when hovered over on a desktop platform.
After months of testing and surveying users in other countries, such as Ireland and Spain, Facebook has rolled out the feature to the rest of the world. However the ‘yay' emoticon, which was present in the pilot stage has not made the cut.
In a blog post, Facebook said: "We've been listening to people and know that there should be more ways to easily and quickly express how something you see in News Feed makes you feel. That's why today we are launching Reactions, an extension of the Like button, to give you more ways to share your reaction to a post in a quick and easy way."
Facebook's CEO Mark Zuckerberg toyed with option to add a ‘dislike' button, however it received negative feedback as the feature could increase cyber bulling. However, in October 2015, Facebook announced rather than adopting a ‘dislike' button, Facebook's chief product officer Chris Cox and his team will experiment with ‘Reactions'.
"People wanted to express empathy and make it comfortable to share a wider range of emotions," Facebook's CEO Mark Zuckerberg wrote on his Facebook page. The Reactions addition has also been designed to track user behaviour for ad delivery.