Organisations should thrive towards digital era: IDC

IDC hosts its 9th edition of its Middle East CIO Summit in Abu Dhabi focusing on digital transformation

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Organisations should thrive towards digital era: IDC IDC revealed the Middle East is exposed to newer technologies which will drive innovation but the biggest challenge in 2016 will be security
By  Aasha Bodhani Published  February 17, 2016

International Data Corporation's (IDC) Middle East CIO Summit 2016, began yesterday where the key theme is centralised around ‘Leading your organisation's digital transformation'.

Hosted at the Abu Dhabi's Jumeriah Etihad Towers, the summit is being held under the patronage of His Excellency Sheikh Nahayan Mabarak Al Nahayan, the UAE's Minister of Culture and Knowledge Development.

Kicking off the summit, Joe Pucciarelli, IDC's group vice president and executive advisor said: "For those of us responsible for enterprise technology, the emergence of this digital revolution brings with it challenges and opportunities in equal measure."

IDC's group vice president and regional managing director for the META, Jyoti Lalchandani, echoed Pucciarelli and discussed the challenges today's organisation face when moving towards a digital transformation. He predicted the ICT market across the Middle East will cost $103bn in 2016, but revealed CEO's and CIO's will spend cautiously.

He rounded up revealing as the Middle East is exposed to newer technologies which will drive innovation, the biggest challenge in 2016 will be security, where senior executives must have an agenda.

However, Crawford Del Prete, IDC's chief research officer and executive vice president for worldwide research products, took to the stage, revealing 2007 was when the technology world changed.

"Steve Jobs launched the iPhone in 2007, and he managed to put a supercomputer in everyone's pocket, he changed the world," he said.

Since then the industry has transformed, he added, and he urged organisation to not only survive but thrive in this new digital economy and to take the time to make that investment in company agendas. "Digital thrivers are looking ahead, investing faster and disrupting those who aren't changing," he added.

He also stressed that whilst all industry areas, such as marketing, customer service, HR and sales have adapted to this digital transformation, it is in fact the IT industry that CIO's should concentrate on.

Del Prete, further added, 2016 will be the year for the 3D printing, robotics, virtual reality, Internet of Things and cognitive analytics technology. With these technologies, he stated the industry change will be dramatic.

According to IDC, cognitive analytics will reduce fraud, waste and abuse by 10%, resulting in $300bn in global savings. 3D printing will revolutionise the ‘last mile' in the delivery process for subset of products, furthermore 70% of utility revenue growth in mature economies comes from new product offerings.

Del Prete concluded, that changes on the horizon include, ‘eSports' will emerge geberating over $2bn in value, ticketed transactions will embed fingerprint biometrics via a mobile device, Apple and Google will have entered the driverless market and furthermore cars sold in 2020 will have self-healing map capability.

He also predicted, by 2020, Google will be an auto technology OEM and Apple will sign a technology licensing and distribution agreement with German automaker Volkswagen.







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