AMD increases notebook market traction

Sixth generation A-Series mobile processors gain large scale enterprise deployments

Tags: AMD (www.amd.com)
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AMD increases notebook market traction Anderson says there is positive consumer and commercial response to the sixth generation A-Series mobile processors.
By  Manda Banda Published  February 15, 2016

Chip maker AMD has announced increasing momentum for the sixth generation AMD PRO A-Series mobile processors, based on the introduction of two new HP notebook design wins, new large-scale enterprise deployments, and the expansion of HP adoption of AMD FreeSync technology in its notebooks and displays.

The sixth generation AMD PRO A-Series processors, which efficiently integrate extensive AMD CPU, graphics, security, and video processing IP into a single SoC design, will now power two new HP 600 series ProBooks.

The HP ProBook 645 14-inch and HP ProBook 655 15.6-inch notebooks allow businesses to equip their workforces with widely configurable and extremely cost-effective HP notebook PCs, enabling executive-class collaboration and professional-grade capabilities.

"We are pleased to continue strengthening our relationship with HP through the latest HP ProBook design wins," said Jim Anderson, senior vice president and general manager, Computing and Graphics Business Group at AMD. "We've seen positive consumer and commercial response to our sixth generation A-Series processors and the recent announcements by HP, along with AMD technology adoption by global companies and the popularity of AMD systems during the holiday season, help confirm the strength of our product."

"AMD and HP continue to innovate in both commercial and consumer computing with the ongoing adoption of the latest generation of AMD processors," said Steve Sinclair, vice president, Commercial Notebook Product Management, HP. "Businesses can confidently deploy AMD-powered HP notebooks, which combine support for legacy features that provide long-term stability with modern security for today's business world. Consumers can also reap the benefits of this innovation with notebooks that provide the features - like long battery life and responsive graphics - that they are looking for."

Market momentum for joint AMD and HP solutions is seen in the continued adoption of HP laptops powered by AMD processors by companies around the world.  The innovative AMD PRO A-Series processor architecture offers all-day battery life, power and efficiency optimised for employees on the move.

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