Apple’s new devices coming in March: reports

Blog 9to5Mac reports iPhone 5se and iPad go on sale soon after launch

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Apple’s new devices coming in March: reports In a departure from the past, new Apple devices will go on sale shortly after introduction.
By  David Ndichu Published  February 14, 2016

Apple plans to introduce its next iPhone and iPad models the same week that the new products are launched in March.

Citing sources, 9to5Mac blog, says Apple plans to launch a new 4-inch iPhone dubbed the “iPhone 5se” and a new iPad Air at an event on Tuesday, March 15th, then start selling the devices online and in retail stores as early as Friday, March 18th.

That means Apple is unlikely to offer pre-orders for the new devices, as has been tradition.

Launching the new iPhone and iPad models so soon after introduction and not offering pre-orders heralds a new strategy for Apple, if the rumours turn out to be true. As is custom for the secretive giant, no word from Cupertino on these reports.

Apple typically releases new iPhone models one or two weeks following the introduction events and an online pre-order period. It’s not known if the new strategy will benefit or hurt future sales after the Apple reported sales decline of the iPhone last month    

The new 4-inch iPhone 5se targets buyers who may not necessarily buy into the larger 4.7-inch and 5.5-inch iPhone 6s and 6s Plus screen sizes, but still want the latest and more powerful devices. The iPhone 5se’s is said to  be identical to the 2013 iPhone 5s, but includes Apple’s latest A9 and M9 processors, an NFC chip for Apple Pay, support for always-on Siri activation, the iPhone 6’s camera system, and the ability to take Live Photos.

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