BenQ strengthens retail presence in the UAE

Vendor unveils shop-in-shop concept with two retail focused partners

Tags: BenQ CorporationBenQ Mobile
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BenQ strengthens retail presence in the UAE Senior officials from BenQ, Focus Computer Trading LLC and Zenith Technology Co Ltd at the opening of two new shop-in-shop concept stores in Dubai.
By  Manda Banda Published  February 9, 2016

BenQ Middle East and Turkey, a maker of digital lifestyle products, has strengthened its presence in the UAE by opening two new shop-in-shop concept stores.

According to BenQ, the move builds on strong sales performance the company witnessed in the UAE in 2015.

Jeffrey Liang, president, BenQ Asia Pacific, opened the two new locations at Royal Focus Computer Trading LLC at Al Ain Centre in Dubai's Bur Dubai business district and Zenith Technology Co Ltd at Dragon Mart in the presence of senior officials from BenQ and the respective companies.

Manish Bakshi, managing director, BenQ Middle East and Turkey, said: "2015 was a strong year for us in the UAE where we experienced 30% growth over the past year. We are now focused on strengthening our retail presence with shop-in-shop concepts that give our customers a chance to view our entire range of gaming monitors and projectors under one roof. Both Royal Focus Computer Trading LLC and Zenith Technology Co Ltd are our trusted reseller partners in the UAE and we are excited about this new venture with them."

BenQ offers a broad range of gaming monitors for FPS and RTS on PC or console. In addition, BenQ is also known for its wide range of DLP projectors for business, education, home theatre and home entertainment.

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