Etisalat hosts debate on SMBs and digitisation

Event held with Harvard Business School as part of SMB Leadership Circle

Tags: DigitisationEtisalat International - UAEHarvard Business School (www.hbs.edu)SMBUnited Arab Emirates
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Etisalat hosts debate on SMBs and digitisation The Etisalat and Harvard Business School debate focused on issues of digitalisation for SMBs.
By  Mark Sutton Published  February 2, 2016

Etisalat and Harvard Business School have hosted a debate event as part of the ‘SMB Leadership Circle'.

The debate, the second in the series, was held on the theme of ‘Go Digital or Face Extinction', to focus on the digitisations needs of SMBs.

Etisalat and Harvard Business School SMB Leadership Circle is an exclusive series of events for SMBs that focuses on leadership and innovation. The debates bring together a think tank of top executives from the UAE and global business community, including speakers from Etisalat, Harvard Business School as well as other global and regional leaders, who share their experience and expertise about shaping leadership in SMBs.

Esam Mahmoud, Vice President/SMB Marketing, Etisalat, said: "The SMB Leadership Circle is part of Etisalat's effort in helping increase competitiveness of SMBs by creating a platform, in partnership with Harvard Business School, to ignite conversations, illuminate minds and connect SMBs with top achievers and leaders from the global business community. We are pleased to have partnered with Harvard Business School for this leading initiative in the SMB space.

"The first two debate sessions on opportunities and challenges faced by SMBs and the need for SMBs to go digital, have created a very insightful and immersive experience for our participants and audience. We look forward to fuelling more ideas, views and discussions through our future debate sessions," Esam added.

The discussion addressed issues such as  the fundamental impact of digitisation on business strategy and business model, internal processes, brand, customer interaction, and communication with stakeholders. The event tackled how SMBs can future-proof themselves against the effects of not-so-distant future of digital disruption.

Addressing the audience were Ashish Panjabi, CEO of Jacky's Group of Companies; Feroz Sanaulla, Managing Partner, Vecta Strategy; Joanne Kubba, Head of Public Policy at Uber Middle East & Africa and Ronaldo Mouchawar, Founder & CEO, Souq.Com, who underpinned the importance of disruptive technology in creating employment opportunities, attracting foreign investments and talent to the UAE and the region in general.

On the need for SMBs to adopt digitisation, Goulam Amarsy, President, Harvard Business School Alumni Club, said: "Despite the experience or expertise in business, we all face the same overarching challenge, which is to gear ourselves for the digital advancements, and learn how to effectively respond to the rapid digital transformation. It requires individuals and organisations to confidently make digital integration and transformation a strategic imperative, which is likely to impact the status quo in our region with companies of a traditional mindset."

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