GCC consumers react positively to BlackBerry Priv

Sales for vendor's first Android-based smartphone 'exceed expectations,' according to reseller

Tags: Axiom TelecomBlackberry (www.blackberry.com)
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GCC consumers react positively to BlackBerry Priv The device features a 5.4-inch Quad HD dual-curved all-touch display, which hides Blackberry's physical keyboard
By  Tom Paye Published  January 19, 2016

BlackBerry's first Android-powered smartphone, the Priv, has been well received by the GCC market, according to Axiom, the region's largest mobile reseller.

In a statement, the reseller explained that sales of the Priv, which launched in the region earlier this month, had exceeded its expectations.

 "We are seeing extraordinary demand from our customers for Priv by Blackberry, as many would like to enjoy the flexibility offered by Android without compromising their privacy. Priv allows them to do just that, offering our security-conscious yet tech-savvy customers the perfect solution," said Faisal Al Bannai, managing director at Axiom.

"Sales have exceeded our expectations with many customers choosing to trade in their existing smartphones for BlackBerry's latest innovation. PRIV has been a welcome addition to our product portfolio."

BlackBerry verifies the integrity of the Android OS every time the device boots up, so extra precautions are taken at both hardware and software levels to protect the Priv from malicious tampering - a problem usually associated with Android-powered devices. The Priv also features DTEK by BlackBerry for Android, which warns users when their privacy is at risk by monitoring application access to a user's microphone, camera, location, and personal information.

Naturally, the flipside of using Android is that plenty more apps are now available on the device - a problem that BlackBerry struggled to address with its previous devices. Priv owners now have access to the full Google Play Store.

The device features a 5.4-inch Quad HD dual-curved all-touch display, which hides Blackberry's physical keyboard. The device also sports an 18 MP camera, as well as a 3,410 MAH battery, which, BlackBerry says, offers uninterrupted connectivity for up to 23 hours.

 

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