TP-LINK Middle East targets aggressive KSA expansion
SOHO and SMB networking vendor looks to cement footprint with partner recruitment initiatives
TP-LINK Technologies Co Ltd, a leading provider of SOHO, wireless LAN (WLAN) and SMB networking products, has said it is rolling out a forceful strategy that will see the company expand its channel footprint in the Kingdom of Saudi Arabia (KSA).
According to the vendor, the move to expand operations and presence in Saudi Arabia come as TP-LINK Middle East has been investing heavily in growing its revenue in the broader Middle East and Africa market.
"Our story is just beginning in Saudi Arabia," said Conrad Yang, country manager for the KSA at TP-LINK Middle East. "We have a lot to do to build our brand and make consumers and the channel accept our products."
Yang said although currently the company doesn't have a legal entity yet in the Kingdom, the process of establishing an in-country office has started and will be finalised in 2016. "It is already under process and very soon we will have a separate legal entity registered as TP-Link Saudi Arabia to serve and provide pre- and post-sales support for consumers and channel ecosystem there," he remarked.
Yang added that the networking landscape in KSA is in good health. "Our confidence stems from the wide range of products and services the company is offering in that country through our distribution partner Redington Gulf," he said. "The Saudi market is a growth driver for the entire GCC and has strong and extensive links in trade and commerce."