SAS appoints GM for Gulf and emerging markets

Marcel Yammine to elevate SAS ' profile and increase analytics market share in the region

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SAS appoints GM for Gulf and emerging markets Yammine will drive growth in the Gulf and emerging markets theatre.
By  Manda Banda Published  January 12, 2016

Analytics software vendor SAS, has announced the appointment of Marcel Yammine as general manager for Gulf and emerging markets to further drive growth of its business across the region.

In his new role, Yammine will be overseeing the company's commercial operations in these markets as well as strengthening SAS's leading position of providing innovative solutions and enhancing organisations' performance and efficiency.

He will also be responsible for growing SAS 's market share and potential in the competitive analytics landscape in the Gulf and emerging markets theatre across the public sector and various industries such as banking, telecom and commercial.

In addition, the company said Yammine will manage the Gulf, Pakistan and Afghanistan; as well as the Levant region and the Arabic speaking nations in North Africa.

"Marcel brings extensive knowledge and experience to the role. This will help us drive the desired growth and success for the company in the Gulf and emerging markets," said Shukri Dabaghi, regional director, Middle East and Francophone Africa (MEFA). "I am confident that he will achieve the great results we're expecting and steer his team to new heights."

"The need for business analytics is increasing wherein organisations in the region are looking to adopt cutting-edge analytics solutions that help in managing their businesses in a data driven manner, with an aim to achieve better results and decision making capabilities," said Yammine.

"One of my key objectives is to bring the company to greater heights in the Gulf & Emerging Markets by increasing awareness and adoption of SAS ' innovative solutions in business analytics across industries, by leveraging our experienced and talented workforce along with our ever growing partner network," he added.

Prior to his role as general manager, Yammine also served as the country manager for SAS in Saudi Arabia, where he helped to cement the company's position in analytics and data management business in the Kingdom.

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