TP-LINK enters mobile device market

Networking kit vendor to launch Neffos smartphone portfolio next month

Tags: TP-LINK (www.tp-link.com/en/‎)
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TP-LINK enters mobile device market The release of Neffos marks TP-LINK's expansion from fixed equipment that like routers, smart home systems and cloud services to mobile devices.
By  Manda Banda Published  January 6, 2016

TP-LINK, a global provider of WiFi networking products has announced a new product line of smartphone, the Neffos array.

The move also paves way for TP-LINK to not only make an entry into the mobile device market, but also allows the networking solutions vendor to expand the scope of business.

Expected to be released globally in February 2016, TP-LINK said the Neffos smartphone's key concept is to offer a user-friendly design that's smart and simple.

"Our original intention of developing Neffos was about creating a unique digital experience by establishing a seamless connection between people and devices," said Jeffrey Chao, president of TP-LINK. "We believe a real smartphone could provide a sense of joy of technology for users while at the same time offer a simple lifestyle for them in such era of information explosion, so that for users, the smartphone is not just a tool, but a fashion icon to reflect oneself."

According to the company, the release of Neffos also marks TP-LINK's expansion from fixed equipment that like routers, smart home systems and cloud services to mobile devices.

According to the IDC's 2015 ranking, TP-LINK's global market share in WiFi products is at 42.9%, which is 33.42% higher than the second placed company.

"In the future, we would like to create an intelligent identification ability in different scenes to automatically activate and control relevant devices for users. Via our smartphones, users will have a closer connection with their home devices," added Chao.

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