ADIB to open Digital Studio for banking apps

Abu Dhabi Islamic Bank to collaborate with IBM on banking service development

Tags: Abu Dhabi Islamic Bank - UAEBanking and financeIBM (www.ibm.com)United Arab Emirates
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ADIB to open Digital Studio for banking apps ADIB will form a Digital Studio with IBM to develop new financial applications and services for customers.
By  Mark Sutton Published  December 16, 2015

Abu Dhabi Islamic Bank (ADIB) is to create a new Digital Studio, with consulting services from IBM, to develop new digital services for its customers.

The Digital Studio will use a number of IBM services and applications to help to create innovative new services, to keep up with growing demand from customers.

"ADIB aims to be the best digital bank in the UAE and continuously invests in cutting edge technologies to enhance customer experience and introduce innovative new products and solutions to meet the evolving needs of its customers," said Sagheer Mufti, COO, Abu Dhabi Islamic Bank. "The introduction of digital studio at ADIB means we now have access to a team of dedicated IBM digital experts with proven experience designing compelling financial services and solutions. This studio will also play a major role in driving the various initiatives and projects across the bank to accelerate its digital transformation."

The studio, which will be the first of its kind in the region, will be staffed by a multi-disciplinary digital team, including experts from IBM Design and IBM Interactive Experience, the industry's largest hybrid digital agency and consultancy, who will work side-by-side with ADIB personnel.

The project will use new IBM MobileFirst for iOS banking apps supported by IBM Cloud; the IBM Bluemix cloud platform, which includes over 120 tools and services across big data, mobile, Watson, analytics, integration, DevOps, security and IoT; and IBM MobileFirst for iOS Trusted Advice app for secure access and management of client portfolios.

"In today's fast moving world, one ¼ inch swipe is all it takes to lose a customer forever," said Amr Refaat, general manager of IBM Middle East and Pakistan. "Working with ADIB we will be utilizing IBM Design Thinking to take a human centric approach to create experiences that are personalized, elegant, and empowering. Our Agile and Studio based model will enable IBM and ADIB to innovate together with speed and scale."

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