Interactive Intelligence unveils enhanced Global Partner Programme
Vendor makes channel changes and introduces cloud track
Unified communications (UC) software provider Interactive Intelligence has introduced a series of enhancements to its channel partner programme, including a new cloud services track around its multi-tenant cloud offering PureCloud. The track is aimed at giving partners new recurring revenue opportunities.
The enhanced Global Partner Programme, which includes about 400 partners, now has two divisions - a systems integrator (SI) programme and a telco/carrier programme. The new divisions and additions to the programme will help Interactive Intelligence diversify its channel ecosystem, said Darren Gill, the company's vice president of channels president of channels.
Added to the channel programme is the PureCloud services track, a way solution providers can offer cloud services from Interactive Intelligence along with deployment services and support in a recurring revenue model. Through PureCloud, partners are given the resources to build customisations and integrations for their end customers, Gill said.
"With [the cloud], we are defining this new market opportunity. We are offering our collaboration, UC and [contact center] solutions through PureCloud, and we want to expand our partner community and leverage partners to get that offering to market," he said.
But many VARs are struggling with how to future-proof their businesses and make the cloud work for them, Gill said. So Interactive Intelligence has enhanced its partner programme with its PureCloud offering in mind."We wanted to put forward a business model that works well for the partner and our customers," he said.
The telco/carrier programme is for agent partners and solution providers with telecom businesses. The programme reinforces the strengths these partners have, such as offering deployment services and support, as well as support for PureCloud so these partners can take advantage of the revenue opportunities around cloud services. Until now, most Interactive Intelligence partners were selling the provider's premise-based contact center product.
In addition to the SI, telco/carrier, and Channel Programmes, Interactive Intelligence offers an Alliance Programme designed for any partner offering solutions that are complementary to the Interactive Intelligence software and cloud services. Partners can list their solutions for purchase on the Interactive Intelligence MarketPlace, a virtual storefront for customers, partners and third-party developers that provides global exposure for increased revenue opportunities.
Interactive Intelligence also offers a Consultant Programme for independent consultants that may recommend Interactive Intelligence as part of a client engagement.