Souq.com set for ‘White Friday 2015’ shopping extravaganza

Partnership with MasterCard to offer 10% extra off on all deals

Tags: E-commerceSouq.comUnited Arab Emirates
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Souq.com set for ‘White Friday 2015’ shopping extravaganza Mouchawar: During the year we added thousands of brands and partners across all categories to launch 10,000 deals from 2,000 last year.
By  David Ndichu Published  November 19, 2015

Souq.com, the largest online retailer in the Middle East, announces the return of “White Friday” from 25 to 28 November across the UAE, KSA, Kuwait and Egypt.

The company expects to double last year’s sales records offering bigger and better deals and estimating over 12 million visitors.  Following the success of last year where Souq.com reported the Middle East’s biggest sale in online shopping history with over 285,000 items being sold, the retailer has confirmed it will launch 10,000 exclusive new deals and predicts it will sell two items per second.

With m-commerce forming a key aspect of the retailer’s growth strategy, Souq.com is already offering its mobile app users sneak peek access to deals ahead of White Friday across its broad range of products and leading brands.

Ronaldo Mouchawar, CEO & Co-Founder, Souq.com states, “After a remarkable and historic White Friday 2014, this year we have committed to ensuring our customers an even better experience with a greater number of exclusive and unprecedented offers, that are set to drive sales to reach up to double last year’s. During the year we added thousands of brands and partners across all categories – to launch 10,000 deals, a huge boost from the two thousand we had last year. As the largest e-commerce platform in the region we are committed to passing on the benefits to our customers and making the shopping extravaganza a fun and ultimate experience, so we are delighted to introduce “ultimate” deals for every type of customer, people who look for the ultimate in different things: the latest technology, the thinnest device, the slimmest, the biggest, the brightest, the latest Trends and of course the worlds cheapest.

Mouchawar further explains the consumer benefit, “Souq.com is championing the factory-to-consumer model as it is opening the market up in terms of product diversity, as well as making globally revered brands more accessible to our customers. Further, understanding the key role social media channels play in consumers’ life today, this year White Friday Sale’s hourly deals will be promoted simultaneously on YouTube, Facebook and Twitter during the entire sale time. Users can also download the mobile app to get instant notifications when the best deals go live.  In addition to ensure a better service we have been working all year round to double our fulfilment network in 40 cities with our own delivery teams in addition to 200 new pick up locations in the Kingdom of Saudi Arabia.”

In order to further drive credit card adoption as well as provide more ways to provide value to its consumers during White Friday, those who make a purchase using their MasterCard credit card will receive a further 10% off all deals.

With more and more people shopping online, e-commerce sales are poised to hit record numbers in 2015, growing 11 percent over last year to reach $83 billion in sales globally. According to Adobe’s 2015 holiday sales forecast, announced recently, Black Friday is predicted to reach $1.7 billion online.

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