Lenovo unveils new unified partner portal
Portal to help the vendor to enhance its ‘channel first’strategy in MENA
PC powerhouse Lenovo has announced the launch of its new unified partner portal in the Middle East and North Africa (MENA).
Dubbed LenovoPartner.com, the new portal features a user-friendly interface and a one-stop place for business partners to get the support and information that they need. Lenovo said the portal will make it easier and faster for partners to get special pricing on PCs and servers instantly in one place, helping them to respond quickly to opportunities in the market.
According to the number one PC maker, the investment in the new portal emphasises Lenovo's dedication to its "channel first" strategy and and will bring together all partner-relevant marketing, channel, business process management and training functionalities in one place.
With a single login, simple navigation and best-in-class new tools, the portal is a centralised resource, where business partners can have access to personalised dashboards, latest localised news and important account details, as well as leads and numerous other asset search tools, the vendor said.
Mohammed Hilili, general manager, Lenovo Gulf and KSA, said: "Our new partner portal is an efficient platform that is designed to provide our partners with the insights they require to cultivate and simplify their channel business on daily basis.
Hilili said at Lenovo, the company will continue to design technologies that are accessible to all partners and consumers.
He added that LenovoPartner.com has replaced the previous Lenovo Partner Network (LPN) that included several subsites with separate logins/user interfaces. "Over 30 unique sites to access all Lenovo information needed by our partners on a daily basis have been reduced to one, and a single log in is all that is required to access the different connected tools for the first time," Hilili said. "The new portal will allow partners to easily get all the information they need within a few clicks via their PC, tablet or smartphone."
Hilili explained that the new system will provide partner dashboards with individual as well as company information, targets and calls-to-action that can be adjusted to meet the partners' needs. "We have added new tools including a co-branding tool for easier joint marketing with our partners," he said.