Mahindra Comviva appoints MENA head

Kaustubh Kashyap to help drive growth in Middle East and North Africa

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Mahindra Comviva appoints MENA head Kashyap says Mahindra Comviva is fast becoming a business partner to the major operators and banks in MENA.
By  Manda Banda Published  November 17, 2015

Mahindra Comviva, a provider of mobility solutions, has announced the appointment of Kaustubh Kashyap as the new vice president and market unit head for the Middle East and North Africa (MENA).

With Kashyap's appointment, Mahindra Comviva is aggressively focusing on extending its footprint across the MENA to achieve the next growth phase.

The company said it is targeting a 250% growth in revenues over the next three years, with a strong focus on research, development and deployment of big data analytics and future-oriented technologies. This will help the company contribute to innovation within the industry and support the digital transformation of the region.

Mahindra Comviva said it has introduced its innovative offerings in big data analytics to assist operators to increase revenues, achieve higher retention and improve customer experience, by promoting spend on network, by extending subscribers' age on the network and by providing unified and consistent experiences across the touch-points of the subscribers.

Amit Sanyal, assistant vice president and head of Consumer Value Solutions at Mahindra Comviva said: "With competition intensifying across markets, operators are increasingly focusing on offering innovative services and promotions to grow revenues and retain customers on their network. Our big data based real-time analytics solutions in the customer value management domain will bring greater convenience to the operators and banks and deliver timely and relevant offers to the subscribers."

Kashyap said: "With over 10 years of presence in the MENA region, Mahindra Comviva has gained extensive market expertise and know-how, which it can now exploit to provide differentiated portfolio of offerings across the region."

He added that Mahindra Comviva is not only being considered as a technology partner but also is fast becoming a business partner to the major operators and banks in the region.

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