Embrace social media tools: channel told

Microsoft and distribution partners urges reseller partners to stimulate growth in the SMB sector

Tags: Aptec DistributionMicrosoft GulfMindware (www.mindware.ae)Redington Gulf
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Embrace social media tools: channel told Abu Ltaif says Microsoft with it channel ecosystem is determined to support the grow of the SMB sector in the UAE.
By  Manda Banda Published  November 17, 2015

Software giant Microsoft Gulf and its distribution partners Aptec, Mindware and Redington Gulf have stressed the need for the regional channel to embrace social media and digital marketing tools if they are to inspire growth in the SMB sector in the UAE.

The call was made when the companies hosted a partner event in Dubai recently, in line with the objective of empowering organisations to do more.

The event focused on enabling the channel community to be able to strategise better and reach the SMB sector in the UAE with the right tools, product offerings and effective solutions in order to increase their market share.

Held under the theme "Inspire Business Growth In SMB", the event saw guest speaker Carol Roth, international business expert and New York Times best selling author of "The Entrepreneur equation" deliver the keynote.

Samer Abu Ltaif, regional general manager, Microsoft Gulf, said in his address that with SMBs constituting 94% of all companies in UAE, Microsoft through its wide network of technologies and partners is determined to support their growth as they are an essential engine for the economy.

HE Abdul Baset Al Janahi, CEO, Dubai SME, moderated the panel discussionwhere participants from Aptec, Mindware and Redington Gulf shared opportunities and best practices in the SMB market.

Contributing to the discussions, Aloysius Fernandes, president, Redington Gulf said:"SME priorities are to improve their operational efficiency, grow their existing businesses profitably and expand into new markets. Our responsibility as a partner community is to build our technology offerings for their adoption towards improving efficiencies, processes, services and effectively communicate the value using the digital marketing channels of social media, video, blogging, email and search engine."

Fernandes added that these aid strongly in rightly influencing the SME decision making cycle which is quicker than large organisations.

Mario Gay, general manager, Mindware said: "The market is transforming into a digital world where one must have effective marketing tools to be able to unleash their creativity and prepare for this challenge."

Bahaa Salah, managing director, Ingram Micro's Aptec, added that: "The SMB sector remains very essential to any distribution business, as this is the area where distribution can add real value to vendors and channel community."

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