Largest online shopping day coming to the Middle East
Huawei Honor expects to achieve up to 10% annual sales within three days globally
For the first time, the Middle East is bracing itself for the world’s largest online shopping festival, and Honor, the number one smartphone e-brand in the region is expecting sales to beat all previous records.
Originally from China and labelled ‘Single’s Day’, because of its date – 11/11 – and also as a time to treat ‘oneself’, it has become the most lucrative online shopping day in the world, surpassing Black Friday and Cyber Monday.
The e-commerce-only smartphone is bringing its ‘Honor Gala’ deals and offers to the Middle East and is predicting to sell up to 10% of its annual target globally in just three days, catapulting the brand towards its revised annual target of $6 billion sales by the end of this year, having soared past its original target of $5 billion in October.
Chris Sun Baigong vice president of Huawei Honor in the Middle East commented, “As a region that is now ‘living online’ we at Honor believe there is a real opportunity to bring a hugely successful Single’s Day to the Middle East this year. We are expecting a tremendous uplift in the region amongst Honor 6 plus, Honor 4X and the most recently launched Honor 7 – all of which are number one devices within their price category in Souq.com.”
Baigong continued, “We purposefully extended Single’s Day in this region to three full days, allowing consumers time to research and take full advantage of the offers during Honor Gala on http://HonorArabia.net/gala. We know that in this region people like to spend time researching their smartphone purchases, and in fact eight in ten people in Saudi Arabia used their mobile device to research their new one - this is especially true of younger users who are the most likely to live their lives online.”
From 11-13 November, Honor will be celebrating with Souq.com exclusively with promotions and prizes for consumers who buy an Honor 7, an Honor 6 plus and an Honor 4X smartphone. Three lucky winners will get an all-expenses paid trip to China to attend Honor’s second Birthday and a VIP party on 12 December. Honor is also offering the chance for someone in the UAE to win a Dji Drone phantom 3 worth AED 5999 if they share and spread the word and for two lucky winners in KSA to win an X2 Huawei Honor tablet.