Mindware, Unify sign partnership deal
VAD uses GITEX to announce a distie deal with UC solutions specialist
VAD Mindware has used its participation at GITEX Technology Week to announce a distribution partnership with UC solutions vendor Unify for the Middle East.
Under the accord, Mindware will distribute Unify’s entire product portfolio in the Middle East and Africa (MEA).
In addition, Mindware will help the vendor to develop the channel in certain vertical markets and provide value-added services to partners in the region.
Mario Gay, General Manager at Mindware, says the company is delighted to have partnered with Unify as its solutions complement the company’s exiting product array.
Our alliance with Unify will open up more opportunities in certain verticals in the region as the company is well rooted in the region,” he says.
He adds that Mindware selected Unify because of the vendor’s commitment to a two-tier distribution model. “We saw added value in each other and this partnership will create opportunities for both companies and our channel partners,” he says.
Manoj Panchal, sales director, Mindware adds that Unify’s portfolio adds value to the company’s networking solutions. “We are happy to have partnered with a company that has many years experience in the market,” Panchal says.
Bashar Bashaireh, Vice President, Middle East at Unify, says selecting Mindware to distribute the entire product range in MEA was based on the company’s reputation in the market. “We were looking for a reliable value-added distributor and in Mindware we have found that partner,” Bashaireh says.
He adds that Mindware has strong presence in the UAE, KSA, Qatar, Kuwait, Lebanon and Egypt.