Watch your connection, warns Sahara Net

Saudi-based solutions provider continues cyber-security awareness campaign

Tags: Sahara NetUnited Arab Emirates
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Watch your connection, warns Sahara Net Bu-Aisha: It’s not a joke anymore; you need to worry about your information security.
By  Stephen McBride Published  October 20, 2015

Saudi-based connectivity solutions provider Sahara Net has come to GITEX Technology Week 2015 to further an ongoing campaign of cyber-security awareness.

"We're an ICT company in the telecoms and IT space," says company CEO, Haitham Bu-Aisha. "We've been around for the past 25 years, since the late 80s, and we provide connectivity for businesses in the Saudi market, and we secure those connections."

Sahara Net works with telecoms equipment manufacturers and service providers to construct end-to-end solutions for clients. Although based in the Kingdom of Saudi Arabia, Sahara Net's clients are, as Bu-Aisha says, "all over; the Internet is a global village, you can offer services anywhere". He reveals that the company plans to open offices in Dubai soon.

But Bu-Aisha says cyber-security awareness needs to be treated as an ongoing campaign, as regional governments embrace the Internet of Things and continue with smart city projects.

"The recent [regional cyber-attack] incidents have [caused us] to move in an information-security direction," he says.

"Watch your connection," is Sahara Net's key message to GITEX 2015 delegates, says Bu-Aisha.

"It's not a joke anymore; you need to know that people are watching; you need to worry about your information security."

Bu-Aisha sees progress being made, but feels the journey towards a secure Internet of Things is far from over.

"More needs to be done. We have been working on this for the past two and a half years and I don't see the fruits yet," he says. "I can see the end of the tunnel, [but] we still see [cyber] incidents happening all over, whether at the government level or in the private sector. We invested a lot on awareness in the media, but we did not see a good reaction from the concerned parties. With our participation this year at GITEX, we hope to overcome this shortage of awareness."

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