Beverage-maker Pepsi to launch smartphone
China-only venture to be tied to third-party manufacturer
Beverage giant PepsiCo is to launch a mobile phone in China in the coming months, online media reported.
The company will not build the phone itself, but will work with an unnamed licensing partner to market the device, to be called the P1. According to a spokesperson, the company has no plans to move into the device-making business.
"Available in China only, this effort is similar to recent, globally licensed Pepsi products, which include apparel and accessories," the spokesperson said.
Details on the phone are not available, but it will reportedly have a mid-range specification.