Latest Honor 7 smartphone from Huawei launches in ME

New flagship device available from 18th October exclusively at Souq.com.

Tags: Huawei Technologies CompanyUnited Arab Emirates
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Latest Honor 7 smartphone from Huawei launches in ME Raft of Honor 7 smart functions and multimedia functions operated through smart button and gesture-enabled fingerprint sensor.
By  David Ndichu Published  October 13, 2015

Honor, the e-brand smartphone from Huawei, has officially launched its new flagship Honor 7 device in the Middle East.

Honor 7 is set to become Honor’s best-selling device, Huawei says, expecting the brand to achieve 10% market share in the Middle East.

The new Honor 7 device will be available from 18th October at AED 1,399 exclusively at Souq.com. Consumers can pre-register on www.HonorArabia.com for a promo-coupon worth AED 150 to use on their first Honor 7 purchase on the e-commerce site.

The device has won praise for offering high-end specs without the high-end price, experiencing major success in markets such as China where the phone sold out in just two minutes, the company says. Built for single-handed use, the Honor 7 packs a raft of smart functions and multimedia capabilities operated through its unique smart button and gesture-enabled fingerprint sensor.

Chris Sun Baigong vice president of Huawei Honor in the Middle East commented, “The Honor 7 clearly demonstrates our capability to offer young tech savvy consumers in the Middle East, a smartphone that far exceeds their expectations. Not only that, but due to our unique factory to consumer business model which eliminates the need for bricks and mortar stores, we can offer a phone that inspires action and creativity at a surprisingly accessible price.”

The Honor 7 boasts a metallic, air brushed body with a 5.2-inch encasing as well as buttons and sensors that allow for single-handed operation. Its self-learning fingerprint sensor allows for rapid authentication and supports intuitive gesture controls that enables users to do everything from answer calls to take photos.

The Honor 7’s 20 MP rear-facing camera is powered by a Sony IMX 230 sensor and features Honor’s PDAF fast-focusing technology. The camera offers easy to use tricks and features ranging from the Good Food mode, turning ‘foodgasm’ photography into a breeze, to light-painting capability through which users can construct vibrant artistic images.

“We place our users at the heart of our business and are dedicated to getting closer to the end user through our unique business model,” said Baigong.  “For example, we have our dedicated HonorArabia.com website where consumers can browse and learn about our products, and we even invited a number of our existing Honor users to come and enjoy our launch event as we wanted them to be a part of the celebration,” he added.

Honor marked the launch of the Honor 7 phone with an event for partners, media and fans on 12th October at Al Quoz in Dubai. The event saw performances from champion slackliner Andy ‘Sketchy’ Lewis as well as UAE Parkour.

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