Fortinet appoints Redington Value as MEA VAD
Alliance will enable Fortinet to expand its market share and reach in specific verticals
Fortinet, a provider of high-performance cyber security solutions has appointed Redington Value as its new value-added distributor (VAD) for the Middle East and Africa (MEA).
According to the vendor, the strategic partnership is in line with Fortinet's aggressive regional growth and expansion plans. The company stated that the move means that Fortinet's security solutions will now be distributed by Redington Value, Exclusive Networks and Oxygen.
In terms of the agreement, Redington Value will distribute Fortinet's entire security solutions portfolio across the GCC, Saudi Arabia, Levant, Pakistan and Sub-Saharan Africa. In addition, the distributor will provide customers with pre- and post-sales services and support, training, consultancy, proof of concept (PoC) facilities and end user demand generation activities as part of its value-added services offerings.
"We are excited to work with Redington Value and look forward to strengthening our already healthy position in the market," said Alain Penel, regional vice president, Middle East at Fortinet. "Redington's wide regional presence, extensive reach and network of partners, coupled with its impressive track record is just what Fortinet needs to address the growing demand for advanced security solutions. The distributor has also demonstrated expertise and commitment to growing Fortinet's market share, so we look forward to a mutually beneficial relationship with Redington Value functioning as an enablement partner to the channel."
Ramkumar Balakrishnan, president, Redington Value Distribution, said: "Fortinet is the number one security vendor in the region, it has the strongest security portfolio and its solutions are what this market needs. With Redington's depth of coverage and focus on the value-add model, this is a perfect fit for both companies,"
Balakrishnan added that: "For our partners, this is a compelling proposition to find Fortinet within Redington's portfolio. We are committed to increasing Fortinet's market share and will address key verticals such as oil and gas, education, manufacturing and also the commercial markets in the mid-market segment. At the same time, it is also our priority to increase training capabilities and help channel enablement in a programmatic manner."
Redington Value is one of the fastest growing VADs in MEA, with a specific focus in the security arena as one of the key pillars in its portfolio and go to market strategy.