Honor 7 coming to the Middle East
Slackliner, Andy Lewis to mark grand launch, announce his world-record breaking attempt in Dubai
Huawei Honor is bringing its flagship e-brand, Honor 7, to the Middle East on 12th October as part of its global roll out, the company has said.
Having reaching more than 9 million pre-orders and selling out in just one day in Europe, the Honor 7 will help catapult the Honor brand to achieve USD 5 billion by the end of this year, Huawei estimates. Honor is already on track to achieve its target of 10% market share in online phone sales in the Middle East this year and will be looking to secure this further with the launch of Honor 7.
Chris Sun Baigong, vice president of Huawei Honor in the Middle East commented, “After all the global hype regarding the Honor 7, we are delighted to announce that it is now coming to the Middle East on 12th October. Based on the huge wave of anticipation and subsequent sell out success, we have high expectations of the Honor 7 in this region.”
As part of its global roll out, Honor is bringing world-record breaking, champion slackliner Andy ‘Sketchy’ Lewis, over to Dubai to take part in the launch event. Andy is set to reveal plans of his next world record slacklining attempt, where he will walk across a slack rope between two nail-bitingly high points in Dubai, in partnership with Honor. Kept well under wraps but months in the planning, Andy will work with Honor to scope out some of the most iconic buildings in the city during his visit next month.
Andy Lewis commented, “I am absolutely thrilled to be coming to Dubai to mark the Honor 7 launch on October 12th! It is supposed to be an awe-inspiring event in itself, and I am anxious to start scoping out how I may be able to realize my own goal of becoming a world-record holder in the Middle East. I feel privileged to be working with Honor as I have dreamed to create history in this spectacular region. I feel grateful to have such an innovative partner to help make it happen and this will be a truly monumental and unforgettable achievement.”
The launch event will take place at Art Sawa in Al Quoz on 12th October by invitation only.