Avaya appoints EMEA and Asia Pacific president

Nidal Abou-Ltaif to drive Avaya’s ‘customer-first’ solution innovation ethos and outcome-based approach

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Avaya appoints EMEA and Asia Pacific president Abou-Ltaif says having a customer-focused organisation requires building solutions and services that deliver the outcomes desired by our customers.
By  Manda Banda Published  September 15, 2015

Avaya, a provider of business communications software, systems and services, has appointed Nidal Abou-Ltaif as president for Europe, Middle East and Africa (EMEA), and Asia-Pacific (APAC).

Abou-Ltaif will drive Avaya's ‘customer-first' solution innovation ethos and outcome-based approach, and help customers achieve their digital transformation goals.

Since joining Avaya in 2003 as the regional sales leader for the Middle East, Abou-Ltaif has been instrumental in expanding the company's presence in the rapidly expanding MEA region and beyond.

Abou-Ltaif has helped drive new, innovative communications technologies and programmes that transform businesses and organisations through advanced team engagement and customer engagement solutions.

Pierre-Paul Allard, senior vice president, Worldwide Sales and president, Global Field Operations, Avaya, said: "Nidal has a significant history of success, a recognised people focus, a fierce passion for winning, and a track-record in helping governments and businesses use technology to make a real difference in people's lives. In this new role, his expertise and experience will prove invaluable in a market environment where change is the only constant."

Allard added that together with his strong regional leadership team, he has built an impressive culture of engagement, inclusive of customers, partners and employees. "His personal, high-touch interactions with customers create excellent business value, which in turn drives strong market demand for Avaya," he said.

Abou-Ltaif added that: "Only when our customers rate us strongly can we consider ourselves to be truly successful. Having a customer-focused organisation requires building solutions and services that deliver the outcomes desired by our customers. This means having a team that understands our customers' challenges today and in the future, and one which has the expertise and imagination to build solutions that produce measurable and meaningful results."

In early 2014, Nidal was selected to lead Avaya's Global Growth Markets sales theatre, including MEA, Turkey, Russia and CIS, India and SAARC, and greater China. Under his leadership, the Global Growth Market region (Middle East, Africa, Russia, India and China) was the fastest-growing within Avaya in FY2014, leading the company's networking business growth globally. The theatre also achieved impressive performance in the mid-market with Avaya's iConnect channel engagement programme.

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