Apple’s productivity-focused iPad Pro makes grab for enterprise market
With claims such as ‘faster than 80% of portable PCs’, Cupertino likely has hopes of business buyers
Apple is confident its jumbo iPad Pro is "faster than 80% of portable PCs", and the US tech giant is positioning the product firmly in the productivity-computing domain.
Launching the iPad Pro along with the iPad mini 4, Apple gave considerably more stage time to the 12.9-inch bruiser, which comes with a Retina display of 5.6m pixels, the most ever in an iOS device, according to Apple.
The 64-bit A9X chip with M9 motion coprocessor, is where the iPad Pro gets its PC-rivalling performance from. That performance and the usability of the tablet as means to get busy-work done, will be the fulcrum on which success will lie. As tablet sales continue to stagnate and PC sales show signs of normalisation, Apple will need to appeal to those considering a productivity future with Windows 10.
But consumer fixtures still reside in the iPad Pro. The main, rear-facing iSight camera is 8MP and comes with a ƒ/2.4 aperture; a five-element lens; Hybrid IR ﬁlter; autofocus and backside illumination. It also has improved face detection, exposure control and panoramic mode, up to 43MP.
The secondary, front-facing FaceTime camera is 1.2MP with a ƒ/2.2 aperture; 720p HD video recording; backside illumination; auto HDR photos and videos; and improved face detection.
In another appeal to the consumer segment, Apple has taken pains to design a unibody chassis of anodised aluminium, designed to make the mega-tablet ‘easy to hold'.
The tablet also comes with a new four-speaker audio design.
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