Galaxy Note 5 ‘shows early success’, claims UAE’s Axiom

Telecoms retailer says handset has ‘high rate’ of adoption

Tags: Axiom TelecomSamsung Electronics CompanyUnited Arab Emirates
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Galaxy Note 5 ‘shows early success’, claims UAE’s Axiom Axiom alluded to ‘many customers choosing to upgrade’ and a ‘high rate’ of adoption for the Note 5.
By  Stephen McBride Published  September 2, 2015

UAE telecoms retailer Axiom today reported strong uptake of Samsung's Galaxy Note 5 phablet, 10 days after the device became available to UAE consumers.

Axiom did not share precise figures, instead choosing to refer to "initial customer feedback" about the quality of the handset. The retailer further alluded to "many customers choosing to upgrade" and a "high rate" of adoption for the Note 5.

"According to initial customer feedback, users particularly enjoy the productivity-enhancing features offered by the smartphone," Axiom said in a statement.

"Being a strong leader in the smartphone market, new Samsung products are always very well-received by our customers across the region," said Faisal Al Bannai, CEO of Axiom.

"There has been a high rate of Samsung customers using Axiom's renowned trade-in service to upgrade from the Note 4 to the Note5, demonstrating the product line's popularity in the market."

Axiom also dismissed early criticism of the S-pen, which had been claimed to cause damage to the Note 5 handset when inserted incorrectly.

"Although there have been reports about issues faced when the stylus is not inserted properly into the device, customers who follow the instructions in the user manual can avoid such occurrences and enjoy the many benefits offered by the S-Pen," Axiom said.

The company also defended the battery life in the Note 5.

"Despite initial concerns about the slightly smaller battery capacity of the Samsung Galaxy Note5, customer feedback indicates that the battery performance on the latest Note device has outperformed its predecessor by approximately 30 minutes, featuring a leading charge time of 81 minutes."

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