Swatch targeting Apple with smarter watches

Swiss watchmaker said to be developing line of watches with smart features

Tags: Apple IncorporatedSwatch (www.swatch.com)
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Swatch targeting Apple with smarter watches The Touch Zero One can track distances as well as measure the ferocity of a ball hit in a game of volleyball
By  Tom Paye Published  August 23, 2015

Swiss watchmaker Swatch is reportedly planning to expand on its smartwatch range in a bid to stave off competition from the Apple Watch and other technology-based wearables.

In an interview with the Swiss Tages-Anzeiger newspaper, the company's CEO, Nick Hayek, said that a new smartwatch was on its way, and hinted at a broader line of watches with smart features.

"Our product is called Touch Zero One and that gives enough room for Zero Five, Zero Nine," he was quoted as saying.

"The Touch Zero One is not the end of the progression."

Indeed, Hayek added in the interview that Swatch was already working on a Touch Zero Two model, which he claimed would debut at the 2016 Olympic Games.

According to Reuters, Swatch's smartwatch strategy is not to compete directly with the Apple Watch on features. Apple's wearable offers a fully fledged experience that offers most of the features available on a smartphone. Swatch, on the other hand, is looking to buff out its line of smartwatches with devices that offer a single smart feature - for example, fitness tracking or GPS.

The Touch Zero One, for instance, can track distances as well as measure the ferocity of a ball hit in a game of volleyball. The company is also looking at selling watches featuring NFC, Reuters reported.

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