LG takes aim at premium TV market with new 4K OLED TV

New TVs delivers infinite contrast ratio as well as wider viewing angles thanks to self-lighting pixels

Tags: 4kLG ElectronicsUnited Arab Emirates
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LG takes aim at premium TV market with new 4K OLED TV LG says it wants to continue leading the way in the next generation of home entertainment through OLED TV range.
By  David Ndichu Published  August 20, 2015

LG Electronics (LG) unveiled the company’s latest OLED TV line-up at its MEA regional launch event held at the Madinat Jumeirah resort in Dubai.

The event included a presentation detailing LG’s positioning in the global OLED industry and how the company intends to use its technology to offer customers its best in innovation, technology and design. Guests were also able to hear video endorsements from former director of MBC Action, Iyad Qassem and live endorsements from OLED VIP consumers from the MEA region.

The regional event was hosted by Mr. Kevin Cha, President, Middle East and Africa Region and Mr. Hyoung S. Park, group leader of Home Entertainment Company Sales & Marketing, LG Electronics. Additionally, LG partners and 36 OLED VIP consumers attended from across the Middle East and Africa region to celebrate the launch of the LG OLED TV line up.

The new LG OLED TV delivers perfect black and colours with an infinite contrast ratio as well as wider viewing angles thanks to its self-lighting pixels. Incorporating insight from LG’s R&D team, these new OLED displays are 85% slimmer, 20% narrower, and 26% lighter than competing LCD TVs.

“The MEA region is a diverse and growing market, and LG sees huge potential here for OLED technology” said Mr. Kevin Cha, President, Middle East & Africa Region, LG Electronics, at the event. “At LG, we intend to create a new market here for the next step in the evolution of TV. As part of our ongoing commitment to giving users the best viewing experience possible, we are proud to continue leading the way in the next generation of home entertainment through our OLED TV’s.”

Why does perfect black create perfect colour?

We have all noticed that stars shine brighter on darker nights, with their light appearing more vivid and brilliant against a perfect black backdrop. LG’s OLED TV’s perfect blacks, creates the same effect, giving the screen an infinite contrast ratio. The screen delivers deep blacks and rich colours; providing a greater sense of depth, realism and giving viewers an unrivalled cinematic experience. LG’s OLED TV’s can even perfectly reproduce something as minute as a single strand of hair on a perfect black background.

Curved design creates a better viewing experience

Though they differ in screen size and stand design, all three models (77EG9700, 65EG9600 and 55EG9600) boast stylish profiles and measure just 0.24-inches at their thinnest points. Going beyond mere aesthetics, the curved design is functional, as it ensures that the consumer’s eyes are equally distant from each part of the screen. The OLED TV is also able to maintain consistent picture quality from any viewing angle

Audio quality with Harmon/Kardon

The 77-inch, 65-inch and 55-inch models all feature an Infinite Contrast ratio, 4K ULTRA HD (resolution of 3840 x 2160 pixels), Tru-4K Engine Pro, webOS, 4K 3D+ ULTRA HD and a HEVC Decoder. Completing the viewing experience, the TV’s ULTRA Surround and smart sound mode is a product of LG’s partnership with Harmon/Kardon, ensuring that the consumer is immersed in a high-quality audio experience to match the TV’s visual performance.

WRGB (White-Red-Green-Blue) OLED Technology

Boasting 33 million sub-pixels, the display produces an infinite contrast ratio and lifelike perfect colours that are virtually indiscernible from those found in nature. The screen’s self-lighting pixels provide perfect black and perfect colour rendering, the company says, as well as a response rate that is 1000 times faster than LCD panels, effectively eliminating motion blur.

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