Eaton gets new marketing communications director
Ex-tech practice head strengthens Eaton’s Team in Middle East
Power management company Eaton, has announced the appointment of Susan Parker as the marketing communications director, Middle East, Electrical Sector, EMEA.
Eaton said Parker will be located at its facility in Jebel Ali in Dubai, United Arab Emirates.
Frank Ackland, general manager, Middle East Electrical Sector, EMEA said: "Susan joining our team shows our intention to build on the developments we have made in all areas of our business in recent years. Her knowledge of the media sector in the region and experience in our core markets will enable her to hit the ground running."
Before joining Eaton Parker was the group director for the Technology Practice for Weber Shandwick in Dubai. She brings 10 years of experience in journalism and public relations, working with clients across a variety of sectors including hospitality, property, energy, professional services, aviation, construction, and education.
In her new role, Parker will be responsible for leading the development of the marketing communications strategy for the Electrical Sector's Middle East operations across all target markets and industry segments. She will also work with the Middle East leadership team and EMEA central marketing communications to strategically plan, facilitate, and manage marketing communications programs that support the business' objectives.
Parker said: "I'm obviously thrilled to be taking up this role for Eaton at what is such an exciting time for the company. Eaton is going through a huge change in the way that it approaches marketing and the opportunity to join, what will become, a sector leading team is incredibly exciting."