'Up to 90%' of Uber riders in Saudi are women
Uber's country manager for the Kingdom estimates majority of app's customers are women
Up to 90% of Uber riders in Saudi Arabia could be women, according to Majed Abukhater, the company’s general manager for the country.
In a recent interview with Fast Company, Abukhater said that, while the company does not have precise data, he estimates that 70% to 90% of Uber riders in the Kingdom are women. The popularity of the app among women is largely down to the fact that women cannot legally drive themselves in the country.
"A lot of them, I would say, are young women. We have some data to show that these women are starting to rely on Uber a lot more for their daily commutes; the proportion of trips that we see in Saudi during the weekday is actually very high relative to other locations,” Abukhater told Fast Company.
“That's just kind of one indicator to tell us that women are really starting to rely on Uber for their daily commutes to work, or to school, or to university.”
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Uber operates in Riyadh, Jeddah and Dammam, though the company is eyeing other cities within the Kingdom, as well.