Hitachi Data Systems signs Mitsumi for Africa
Regional distributor to help vendor expand reach on the continent
Storage solutions vendor Hitachi Data Systems (HDS) and Mitsumi Distribution have announced a strategic partnership that will see the distributor supply the vendor's products and solutions in East and West Africa.
In terms of the deal, Mitsumi Distribution will strengthen HDS's position in the two regions with co-investment in technical support staff, sales and market activities.
In addition, HDS said Mitsumi will help it to recruit partners to work with the enterprise team to sell and support its solutions.
Mitesh Shah, managing director, Mitsumi Distribution, said: "There is immense potential in the African market. With new technologies constantly hitting our shores, we will see a lot of innovation within the distribution space. We are truly excited about this strategic business partnership as we feel that HDS has top notch products and solutions that are exceptional in the market."
Vic Booysen, channel director, Hitachi Data Systems, Sub Sahara Africa and South Africa (SSAF) remarked: "Mitsumi has established a reputation as one of the most dependable and customer-centric distributors in Africa. It has a Pan African distribution strategy, strong in-country presence and the right marketing campaigns to take IT distribution to the next level. This is essential for us as we look toward expanding our presence across the continent."