Sage unifies ISV programmes under a global banner

Business software vendor merges ISV programmes to help vendors and partners sell customised solutions

Tags: Sage Group Middle East
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Sage unifies ISV programmes under a global banner Kelly says Sage believes in a customer for life-and that means supporting partners who share the same goal of helping their customers.
By  Manda Banda Published  August 3, 2015

Business software vendor Sage has combined its regional, product-specific and company-specific partner sales agreements into one programme to help independent software vendors (ISVs) meet customer demands.

Beginning immediately, the company's indirect sales dealings will fall under the new All-Up Global Programme, providing ISVs and channel partners with an easier way to sell customised offerings to small- and medium-sized business customers, according to the company.

Prior to the launch of the new programme, Sage had a number of smaller programmes in place that made it difficult to deliver personalised service to each customer, the company noted.

"At Sage we believe in a customer for life-and that means supporting partners who share the same goal of helping their customers for the life of their business," said Stephen Kelly, CEO of Sage, in a statement. "Small and medium businesses represent a global opportunity for ISVs, and we want to make it possible for Sage customers to find the right solution with the right partner, regardless of where they are."

The programme is the first in a series of changes to Sage's partner organisation intended to put resellers at the forefront of the company's business dealings. A new global partner programme is expected to launch in October as Sage seeks to unify its partner community in a similar manner to its ISV partners, said Alan Laing, executive vice president of Global Strategic Partnerships and Alliances at Sage.

"It is our intention to build an industry-leading channel programme, combining both on-premises and cloud, by 2016," said Lang. "We will do this by delivering market-leading programs, business growth and sales and marketing support that give our partners the conditions they need to succeed, grow and thrive."

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