Charming Charlie enhances retail with Oracle

Fashion jewellery and accessory retailer supports operational growth with Oracle solutions

Tags: CanadaCharming Charlie (www.charmingcharlie.com/)Oracle CorporationRetailUSAUnited Arab Emirates
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Charming Charlie enhances retail with Oracle Charming Charlie opened its first stores in the UAE in July.
By  Mark Sutton Published  August 2, 2015

Fashion accessory retailer Charming Charlie has selected Oracle Retail solutions to help it manage peaks in demand and rapidly growing operations.

The company has opened an average of 55 stores each year, with over 350 locations in the US, Canada and the UAE. The rapid expansion was stretching the company's existing IT systems, which were also under pressure from a large number of products and spikes in demand that are linked to fashion trends.

"With the complexity of a lot of product SKUs, ongoing store openings, and international expansion, we needed a technology foundation from Oracle Retail that would be able to grow with us," said John Hnanicek, CIO, Charming Charlie.

Over a 13-month period beginning in late 2013, with the help of systems integrator and Gold level member of Oracle PartnerNetwork, OLR, Charming Charlie implemented Oracle Retail Merchandising System, Oracle Retail Trade Management, Oracle Retail Price Management, Oracle Retail Invoice Match, and Oracle Retail Store Inventory Management. The integrated Oracle Retail systems support best-in-class operations across critical areas such as inventory management, sales forecasting, and pricing/markdown management.

Charming Charlie was already using Oracle E-Business Suite Financials, and the Oracle Retail Merchandising solutions are integrated with this and an array of in-house systems, which increases the speed at which informed decisions can be made.

In addition to helping drive both US and international growth, the Oracle Retail solutions provide world-class retailing capabilities. By employing Oracle's industry best practices on merchandise hierarchy setup and price management, Charming Charlie is gaining operational efficiencies. The Oracle Retail solutions automate and streamline pricing strategy execution, adding the ability to set regional pricing and meet competitive pricing targets, and they simplify key operational processes such as reclass and markdowns.

"By implementing Oracle Retail, Charming Charlie has an operations platform to drive growth and facilitate quick-turn response to new market opportunities," said Jill Puleri, senior vice president and general manager, Oracle Retail. "Oracle is committed to providing retailers with the right mix of solutions, global support and best practices to deliver commerce anywhere and drive profitability."

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