Global tablet market takes 7% year-on-year plunge in Q2
IDC cites lack of innovation, longer hardware-refresh cycles
The global tablet PC market took a 7% year-on-year dive in the second quarter according to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Tablet Tracker.
The research company cited a lack of innovation and longer hardware-refresh cycles for the plunge, which saw just 44.7m units shipped in the period, which also represented a quarter-on-quarter decline of 3.9%.
Market leaders Apple and Samsung are also seeing their combined market share eroded by smaller vendors, IDC said.
"In the first quarter of the year, Apple and Samsung accounted for 45% of the market and this quarter, with the growth of vendors like LG, Huawei, and E FUN, their combined share dropped to 41%," said Jean Philippe Bouchard, IDC research director for Tablets.
"Each of the growing vendors managed to address available pockets of growth in the market; connected tablets for LG and Huawei, larger tablets and 2-in-1s in the right price bands for E FUN. This trend is also something we see on a wider scale with the top five vendors accounting for 54% of the market, down from 58% last quarter. It is worth mentioning that Huawei enters the top-five ranking for the first time, while E FUN has re-entered the top 10 after more than a year, further indicating that the vendor landscape is indeed evolving."
Apple remains the market leader with a share of 24.5%, followed by Samsung, with 17%. Their closest rivals all gained ground. Lenovo placed third with 5.7% and Huawei and LG were fourth and fifth with 3.7% and 3.6% respectively.