WINDOWS 10: Microsoft’s next chapter begins today

Redmond prepares to dazzle Dubai with platform refresh at Burj Khalifa event

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WINDOWS 10: Microsoft’s next chapter begins today ITP.net expects to be briefed throughout the day on Windows 10 and will bring you more details from tonight’s gala launch.
By  Stephen McBride Published  July 29, 2015

Microsoft launches Windows 10 today, free to every Windows 7 and 8.x user, as Redmond pushes to get its cross-device OS on smartphones, PCs, hybrids, desktops and tablets.

A poor reception for Windows 8 may mean a wary consumer base, but Microsoft's marketing blitz has been designed to ensure as many consumers as possible are prepared to take the plunge.

"This is a very important launch for Microsoft," said Craig Stice, senior principal analyst, IHS Technology. "After the failures of Windows 8, Microsoft has to come back with an OS that the consumers can transition to, feel comfortable about doing so, and understand that there will be a positive outcome by doing so."

Microsoft's regional PR machine has been reticent to share any thoughts with ITP.net about enterprise prospects for the new OS, preferring to have this conversation later this year at GITEX Technology Week 2015. Instead, Dubai's ex-Nokia unit, now Microsoft Devices, will host the main launch event at the Burj Khalifa.

Most analysts and ICT decision makers ITP.net has spoken to do not expect any enterprises to migrate to Windows 10 in its first 12 to 18 months, so the decision to stage a consumer-focused launch first is not unusual.


ITP.net expects to be briefed throughout the day on Windows 10 and will bring you more details from tonight's gala launch.

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