Struggling Sony targets premium segment with pricey smartphones: report

Japanese vendor could be preparing three high-end handsets for imminent release

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Struggling Sony targets premium segment with pricey smartphones: report (Getty Images)
By  Stephen McBride Published  July 27, 2015

Sony's flagging mobile unit could be preparing as many as three separate Android smartphones for the premium market, according to a report from PhoneArena, even as other vendors grow wary of that segment and concentrate on releasing budget handsets.

As well as the expected 5.5-inch Xperia Z5, the company is readying two high-end models, the Xperia S60 and Xperia S70 to be released before IFA Berlin in September, according to the report.

While admitting the reports to be merely rumour, PhoneArena cited a number of sources that suggested Sony is concentrating on premium innards for the devices. The Z5 is thought to be powered by a Snapdragon 810, which bundles an octa-core CPU and an Adreno 430 GPU. It will likely carry 3GB of RAM, 32GB of native storage and come with a 20.7MP main camera and an 8MP alternate. There are also whispers of a fingerprint scanner.

Sony is pushing for release dates before September so it can compete with Apple and Samsung, both of which are expected to release new products in the coming months. At rumoured prices of above $900 (AED3,300) for the S60 and S70, Sony would be positioning itself close to Apple, a risky move given the Japanese vendor's historic lack of success in the smartphone arena.

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