Smartphone market sees second-largest quarterly swell in history

Samsung back on top as budget vendors nip at leaders’ heels

Tags: Apple IncorporatedChinaHuawei Technologies CompanyInternational Data CorporationSamsung Electronics CompanySouth KoreaUSAXiaomi Tech (www.xiaomi.com)
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Smartphone market sees second-largest quarterly swell in history
By  Stephen McBride Published  July 26, 2015

The smartphone market recorded its second-highest year-on-year shipment growth in the second quarter as vendors moved a combined 337.2m units, according to the International Data Corporation's (IDC) Worldwide Quarterly Mobile Phone Tracker.

The overall shipments figure represents an 11.6% increase from the 302.1m units in Q2 2014.

IDC believes the growth continues to be driven by emerging markets. While Apple grew its market share from 11.7% to 14.1%, China's Huawei saw the largest relative growth in market share among the top five vendors, from 6.7% in Q2 2014 to 8.9%.

Samsung returned to the market-leader position, having lost ground to Apple in the first quarter because of robust iPhone 6 sales in the holiday season. But the South Korean firm still saw a 2.3% decline in shipments. Apple and Huawei placed second and third respectively.

Chinese manufacturers also took fourth and fifth positions. Xiaomi managed to increase its share from 4.6% in the same period last year, to 5.3%. Its compatriot, Lenovo, lost ground as it tumbled from 5.2% to 4.8%.

"The overall growth of the smartphone market was not only driven by the success of premium flagship devices from Samsung, Apple, and others, but more importantly by the abundance of affordable handsets that continue to drive shipments in many key markets," said Anthony Scarsella, research manager with IDC's Mobile Phone team.

"As feature phone shipments continue to decrease, vendors will continue to attack both emerging and developed markets with competitive smartphones that are both rich in features and low in price."

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