BlackBerry hires Cisco veteran as new head of sales
Carl Wiese to replace John Sims, who had been at the company less than two years
BlackBerry has appointed Cisco's former head of collaboration product sales, Carl Wiese, as its new global head of sales.
The move comes as the struggling smartphone vendor hopes to reposition itself as an enterprise-, rather than consumer-focused, company. Wiese will replace John Sims, who had been at BlackBerry for less than two years, the company said in a statement.
Going forward, Wiese will be responsible for BlackBerry's go-to-market strategy, and try to help the vendor make inroads into the enterprise world with software-based products as well as enterprise-focused hardware.
"Carl has extensive experience in enterprise software and emerging technology solutions, which will be instrumental as BlackBerry moves toward stabilizing revenue," said BlackBerry CEO John Chen.
Chen is currently in the midst of a turnaround plan for the company, though it hasn't quite gone to plan so far. One of the key parts of the plan is to accelerate BlackBerry's enterprise software growth, though the company this month missed its targets in this space, posting weak growth.
While BlackBerry has promised a full suite of offerings, its flagship enterprise software, BlackBerry Enterprise Server 10, used for mobile device management, has been losing ground to players such as AirWatch by VMware.
However, Chen said that, with Wiese on board, he hopes to meet a self-imposed software revenue target of $500m for the current fiscal year.
In terms of its handset business, BlackBerry is widely expected to launch an Android-based smartphone this year, in the hopes of making the vendor's devices more attractive to users.