UAE-based Four launches three new smartphones
Android-powered devices from homegrown brand aimed at lower end of the market
UAE-based phone manufacturer Four has launched three new low-cost smartphones, which the brand said were aimed at "value-driven" consumers.
The cheapest of the bunch, the S40, costs AED 169, and comes with a 3.5-inch screen, a 1.3 GHz dual-core processor and the Android 4.2 operating system. One level up sits the S180, which costs AED 249. This smartphone features a larger, 4-inch screen and 3G connectivity.
The most expensive new model is the S300, which comes with a 5.5-inch screen, an 8MP rear camera, a 1.2 GHz quad-core Qualcomm processor, and the Android 4.4 operating system. That model will retail for AED 299, Four said.
All three smartphones are dual-SIM, and come bundled with complementary covers, the vendor added.
"In line with the UAE's vision of becoming a global technology hub, Four is constantly striving to exceed industry standards with the latest in technology, at the best possible prices," said Faisal Al Bannai, founder and CEO of Four.
"We understand that it is important for our customers to stay connected with their social circles on-the-go, in the UAE's fast-paced lifestyle. Our latest smartphones were carefully constructed to serve those looking for the ultimate mobile surfing experience, as well as customers looking to fulfil their basic smartphone needs."
Al Bannai, is also the founder and CEO of Axiom, a mobile device retailer. He claims that Four was born to deliver value through cost-effective devices that meet customer needs. Four products are now available at over 1,500 outlets across the UAE and Saudi Arabia, the company claims.