Xerox unveils new partner programme
New initiatives aimed at accelerating channel partner revenue growth
Managed printing solutions vendor Xerox has launched the Personalised Application Builder and enhanced its Global Partner Programme, as part of the company's plan to accelerate partner revenue growth in the Middle East.
The company said the Personalised Application Builder is a set of tools, training and marketing resources that enables partners to personalise solutions to meet their customers' specific requirements and then differentiate themselves by branding the solution under their own name.
Xerox added that unlike other vendors, the versatility of its programme lets partners create personalised solutions ranging from office and managed print services (MPS), to production, giving them room to grow.
Suitable for all IT and document management infrastructures, the Personalised Application Builder tools include Xerox App Studio, Software Developer Kits for MPS, FreeFlow (workflow software) and Extensible Interface Platform.
According to the vendor, partners can build their own or work with Xerox's authorised developer network to create solutions on their behalf.
"We're bringing solutions and services to our channel partners with speed and efficiency so they can capture a piece of the significant SMB document management market opportunity," said Chris Govier, general manager, Middle East Operations, Xerox. "Our mission is to help partners expand their profitable revenue by connecting Xerox technology and services to their unique solutions so they can help their customers simplify everyday business processes."
The Personalised Application Builder programme is now available for partners across developing markets including the UAE.