Zebra Technologies unveils new channel programme

New programme aimed at rewarding partner growth in the Middle East

Tags: Zebra Technologies CorporationZebra Technologies Europe Ltd
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Zebra Technologies unveils new channel programme Saylawala says Zebra is more committed to the channel than ever before.
By  Manda Banda Published  June 29, 2015

Zebra Technologies Corporation, a global provider of tracking technology and solutions, recently announced the creation of a new channel partner programme for the Middle East, which will enable and reward growth for Zebra's channel partners that are investing in driving value for end user customers.

Built with input from Zebra's global partner ecosystem, the new programme will also make it easier for channel partners to expand their relationship with Zebra and deliver innovative solutions to customers.

Hozefa Saylawala, Middle East, sales director, Zebra Technologies, said: "Zebra is more committed to the channel than ever before and our new programme will provide expanded resources and capabilities demonstrating the strength of our business and how we are better together. Our partner programme will be closely aligned with our vision of creating a smarter, more connected global business community and we will work with our partners to help them differentiate themselves, better serve our end users and seize the opportunities presented by enterprise asset intelligence."

According to the company, starting in January 2016, Zebra's new channel programme will identify, promote and serve channel partners and make it easier for them to conduct business with Zebra and be rewarded for providing value to customers.

Zebra said the customer-centric partner programme will unify the best of Zebra's award-winning PartnersFirst programme and the PartnerEmpower programme to encompass a more inclusive channel ecosystem that addresses the needs of distributors, independent software vendors (ISVs), resellers and system integrators (SIs).

The company stated that it will differentiate engagement and support for partners who invest in and are committed to Zebra and demonstrate competencies to address changing market needs and trends to better serve customers.

In addition, the vendor said it will provide training, education and incentives to partners that deepen their skills, enhance their ability to deliver innovation and serve as consultative channel partners to mutual customers.

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