Mobile Apps concerns
As enterprise applications become more numerous, intertwined and complex, IT organisations are placing more emphasis than ever on finding new approaches to manage those apps and optimise their availability and performance. But other issues, such as application virtualisation and application lifecycle management, are right at the top of the list when it comes to priorities among IT decision makers.
With mobile applications advancing rapidly to the core of enterprise IT strategy, managing an increasingly complex and integrated range of them across an array of end-user devices is now part of the IT manager’s day-to-day mandate.
In an age when mobility and cloud-based models are practically taken for granted by the average business user, the IT department’s focus has shifted from the application level alone to performance and availability, and in turn to lifecycle management and virtualisation. The channel’s role in supplying solutions and consultancy services that facilitate and improve mobile application management (MAM) is clearer than ever.
In brief, MAM gives enterprises the ability to manage apps, from the delivery and administration – including licensing of software to a vast array of corporate and personal devices to configuration, lifecycle management and usage tracking. It allows the monitoring and enforcement of IT policy-defined usage (essential for a secure enterprise environment) without compromising end-user privacy, and ultimately allows the organisation to reap the productivity and efficiency benefits of mobility across the business.
“There is an unprecedented rate of digital transformation occurring in today’s progressive Middle East enterprises, including rapid proliferation of BYOD, which has meant enterprises in the region are increasingly identifying a growing need to managing applications, to reap the benefits of integrating end-users’ smartphones and tablets with enterprise software and applications across a secure platform,” said Meera Kaul, managing director of distributor Optimus Technology.
“Hence the potential is huge in the region, as enterprises begin to see the benefits and the necessity for mobile application management in their overall mobility strategy.”
Kaul said the channel must help enterprise customers understand that mobility is not all about the apps rather than the devices – and that enterprise mobile aps must address employees as consumers, and behave like the apps they use in their everyday lives.
“What is driving mobile productivity and efficiency is mobile apps and the data that can be accessed via them,” she said. “In fact, the current tech-gen employees are increasingly using whatever apps they feel they need to enhance work performance, with or without the support of IT – whether file sync and share, note-taking or communication.
“Systems integrators and solution providers can help by creating private, corporate-branded, enterprise app stores that serve as a one-stop shop for distributing custom-built or curated apps to employees and authorised members of the extended enterprise, with or without managing the device. Users don’t mind the enterprise controls, but they want a consumer-like experience that is consistent across platforms.”
Glyn Sowerby, director service operations at business service management specialist Quintica, said that as CIOs come under pressure to keep pace with technological advancements and adopt them with increased urgency, channel players can help by looking beyond service requests beyond IT itself.
“Think of non-IT services that business units provide, and then supply the platform that allows end-users to request or do something without having to wait or get an appointment to see someone,” he said.