Taylor Swift letter sparks Apple U-turn on streaming service payments

Cupertino to pay artist royalties during users' three-month free trial period

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Taylor Swift letter sparks Apple U-turn on streaming service payments Swift said that she found Apple's initial position to be 'shocking' and 'disappointing' (Getty Images)
By  Tom Paye Published  June 22, 2015

A Tumblr post written by international pop star Taylor Swift has apparently convinced Apple to U-turn on one of the most controversial aspects of its newly announced streaming service.

The service, dubbed Apple Music, is set to offer a three-month free trial to users when it launches. However, following the announcement of the service, it came to light that Apple would not be paying the artists in the streaming library for those first three months. This was met with heavy criticism from the music industry.

And over the weekend, Swift threw her weight behind the critics' campaign with a blog post belittling Cupertino over the decision to not pay artists for their work. She added that she would not be allowing her current album, 1989, to appear on the service.

"I'm sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I'm not sure you know that Apple Music will not be paying writers, producers or artists for those three months," she wrote.

"I find it shocking, disappointing, and completely unlike this historically progressive and generous company.

"We don't ask you for free iPhones. Please don't ask us to provide you with our music for no compensation," Swift concluded the open letter with.

Following the post being widely shared, Apple has apparently U-turned on its decision to not pay artists for the first three months of Apple Music. Eddy Cue, Apple's senior vice president of Internet Software and Services, tweeted this morning that the vendor will now pay artists for streaming during a customer's free trial period.

"#AppleMusic will pay artist for streaming, even during customer's free trial period," he wrote on the microblogging site.

"We hear you @taylorswift13 and indie artists. Love, Apple," he added in a subsequent tweet.

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